Essentials of Entrepreneurship and Small Business Management
- ISBN-10
- 0132294389
- ISBN-13
- 9780132294386
- Series
- Essentials of Entrepreneurship and Small Business Management
- Category
- Business & Economics / Management
- Pages
- 728
- Language
- English
- Published
- 2008
- Publisher
- Pearson/Prentice Hall
- Authors
- Norman M. Scarborough, Douglas L. Wilson, Thomas Zimmerer
Description
This text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success.
The Foundations of Entrepreneurship; Inside the Entrepreneurial Mind: From Ideas to Reality; Designing a Competitive Business Model and Building a Solid Strategic Plan; Conducting a Feasibility Analysis and Crafting a Winning Business Plan; Forms of Business Ownership; Franchising and the Entrepreneur; Buying an Existing Business; Building a Powerful Marketing Plan; E-Commerce and the Entrepreneur; Pricing Strategies; Creating a Successful Financial Plan; Managing Cash Flow; Sources of Financing: Debt and Equity; Choosing the Right Location and Layout; Global Aspects of Entrepreneurship; Building a New Venture Team and Planning for the Next
For any person interested in owning, operating, and managing a small business. This text is also a useful reference for entrepreneurs and managers of small businesses.
Get the book
Other editions
-
- 2013-02-01
- 648 pages
- Paperback
- Pearson Education
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