Personal Selling: A Relationship Approach

ISBN-10: 0132428849
ISBN-13: 9780132428842
Series: Personal Selling
Category: Selling
Pages: 587
Language: English
Published: 1997
Publisher: Pearson College Division
Author: Ronald B. Marks

Description

'Personal Selling' emphasizes skills that will help students make a success of their initial selling assignments. Field-proven methods for prospecting, approaching, questioning, presenting, and closing are explained, along with numerous examples.

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Other editions

Personal Selling: Building Customer Relationships and Partnerships
- 2006-03-01
- 560 pages
- Paperback
- Houghton Mifflin College Division
Personal Selling
- 2005-09
- 280 pages
- Paperback
- Juta and Company Ltd
Personal Selling: Achieving Customer Satisfaction and Loyalty
- 2004
- 504 pages
- Paperback
- Houghton Mifflin
Personal Selling: Achieving Customer Satisfaction and Loyalty
- 2003-05
- 504 pages
- Paperback
- Houghton Mifflin College Division

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