E-marketing
- ISBN-10
- 0132461846
- ISBN-13
- 9780132461849
- Series
- E-marketing
- Category
- Electronic spreadsheets
- Pages
- 430
- Language
- English
- Published
- 2009
- Authors
- Judy Strauss, Raymond Frost
Description
For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.
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