Essentials of Strategic Management
- ISBN-10
- 0132478811
- ISBN-13
- 9780132478816
- Series
- Essentials of Strategic Management
- Category
- Case method
- Pages
- 206
- Language
- English
- Published
- 2011
- Authors
- Thomas L. Wheelen, J. David Hunger
Description
For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.
Get the book
Other editions
-
- 2018-02-14
- 864 pages
- Paperback
- -
-
- 2016-03-01
- 462 pages
- Paperback
- -
Similar books
-
Essentials of Strategic Management: The Quest for Competitive Advantage
By Arthur A. Thompson, John E. GambleThis title responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text.
-
Essentials of Strategic Management: The Quest for Competitive Advantage
By John Gamble, Arthur, Jr. ThompsonThis text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It ...
-
Essentials of Strategic Management: The Quest for Competitive Advantage
By John E. GambleEssentials of Strategic Management: The Quest for Competitive Advantage
-
Essentials of Strategic Management
By Martyn R Pitt, Dimitrios KoufopoulosWith an emphasis on topical, distinctive and engaging features, this text offers: Over 120 short, topical case studies drawn from every type of organization across more than 20 countries Worksheets for strategy analysis that can be used to ...
-
Essentials of Strategic Management 4e
By Margaret Peteraf, John Gamble, Arthur ThompsonThe middle-class household income in India started at about $4,500 in 2007. Tata believed that a car costing about $2,500 would be able to take advantage of the very large market that was being served only by two-wheel vehicles.
-
Essentials of Strategic Management: The Quest for Competitive Advantage
By Arthur A. Thompson, John E. Gamble, Margaret Ann Peteraf'Essentials of Strategic Management' responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases.
-
Essentials of Strategic Management
By Thomas L. Wheelen, J. David HungerWritten by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials-and just the...
-
Absolute Essentials of Strategic Management
By Barry J. WitcherStrategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill.
-
Essentials of Strategic Management: Effective Formulation and Execution of Strategy in the Era of Sustainability
By Thomas WunderAs a result, key concepts of sustainable strategizing from mindsets, impact, materiality, and purpose to business cases, sustainable business models, regeneration, and transformation have been embedded and enhanced in the entire book.
-
Essentials of Strategic Management: Pearson New International Edition
By J. David Hunger, Thomas L WheelenFor undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts...