Basic Marketing Research: Integration of Social Media

Description

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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Other editions

• 

  Basic Marketing Research: Customer Insights and Managerial Action, Loose-Leaf Version

  • 2023-03-10
  • - pages
  • Paperback
  • -
• 

  Basic Marketing Research: Customer Insights and Managerial Action

  • 2020
  • 348 pages
  • Paperback
  • -
• 

  Basic Marketing Research

  • 2013-07-26
  • 670 pages
  • Paperback
  • -
• 

  Basic Marketing Research: Official Training Guide from Qualtrics

  • 2013-01-01
  • 170 pages
  • Paperback
  • -

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