The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
- ISBN-10
- 0132546132
- ISBN-13
- 9780132546133
- Series
- The Strategy and Tactics of Pricing
- Category
- Marketing
- Pages
- 350
- Language
- English
- Published
- 2011
- Publisher
- Prentice Hall
- Authors
- Thomas T. Nagle, Joseph Zale, John E. Hogan
Description
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
Get the book
Other editions
-
- 1987
- 351 pages
- Paperback
- Prentice Hall
-
- 2023-07-31
- 422 pages
- Paperback
- Taylor & Francis
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