Strategic Management and Competitive Advantage: Concepts

Strategic Management and Competitive Advantage: Concepts
ISBN-10
0132546345
ISBN-13
9780132546348
Series
Strategic Management and Competitive Advantage
Category
Business planning
Language
English
Published
2012
Publisher
Prentice Hall
Authors
Jay B. Barney, William S. Hesterly

Description

The carefully crafted approach provides students with all the tools necessary for strategic analysis. The fourth edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.

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