Selling Today: Partnering to Create Value
- ISBN-10
- 013257019X
- ISBN-13
- 9780132570190
- Series
- Selling Today
- Category
- Sales
- Pages
- 544
- Language
- English
- Published
- 2011
- Authors
- Barry L. Reece, Gerald L. Manning, Michael Ahearne
Description
This text covers up-to-date academic topics and application materials, providing students with everything they need to understand and apply selling techniques. Hundreds of articles and resources have been reviewed and updated to reflect the latest research and trends.
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