Strategic Brand Management
- ISBN-10
- 0132664259
- ISBN-13
- 9780132664257
- Series
- Strategic Brand Management
- Category
- Business & Economics
- Pages
- 562
- Language
- English
- Published
- 2013
- Publisher
- Prentice Hall
- Author
- Kevin Lane Keller
Description
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
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Other editions
-
- 2003
- 788 pages
- Paperback
- Prentice Hall
-
- 2019-07-04
- 622 pages
- Paperback
- Pearson Higher Ed
-
- 2017
- 272 pages
- Paperback
- Oxford University Press, USA
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