Marketing an Introduction: Mymarketinglab Student Access Code
- ISBN-10
- 0132669048
- ISBN-13
- 9780132669047
- Category
- Business & Economics
- Language
- English
- Published
- 2010-11-23
- Publisher
- Pearson
- Authors
- Gary Armstrong, Kotler
Get the book
Other editions
Similar books
-
Marketing: An Introduction, Global Edition
By Philip Kotler, Marc Oliver Opresnik, GARY. KOTLER ARMSTRONGThis volume shows students how customer value - creating it and capturing it - drives every effective marketing strategy.
-
Marketing: An Introduction
By Rosalind Masterson, David PicktonMcDonald, M. (2008) Malcolm McDonald on Marketing Planning. London: Kogan Page. Melewar, T.C., Pickton, D., Gupta, S. and Chigovanyika, T. (2009) 'MNE executive insights into international advertising programme standardisation', ...
-
Marketing: An Introduction
By Gary M. Armstrong, Philip KotlerFor courses in Principles of Marketing at four year and two year colleges. This accessible, overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way.
-
Marketing: An Introduction, European Edition
By Michael Harker, Ross Brennan, Anders ParmentWith an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.
-
Marketing: An Introduction, Global Edition
By Gary Armstrong, Philip KotlerThe text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships.
-
Marketing an Introduction
By Philip KotlerMarketing an Introduction
-
Marketing: An Introduction, Sixth Canadian Edition, Loose Leaf Version
By Gary Armstrong, Philip T. Kotler, Valerie TriftsMarketing: An Introduction, Sixth Canadian Edition, Loose Leaf Version
-
Marketing: An Introduction, Student Value Edition
By Gary Armstrong, Philip KotlerDefining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; ...
-
Marketing: An Introduction : an Asian Perspective
By Gary M. Armstrong, Philip KotlerThis book presents an innovative framework for understanding and learning about marketing. Today's marketing is all about building profitable customer relationships.
-
Marketing: An Introduction, eBook, Global Edition
By Gary Armstrong, Philip Kotler, Marc Oliver OpresnikUsing an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning ...