Cutlip and Center's Effective Public Relations

Cutlip and Center's Effective Public Relations
ISBN-10
0132669153
ISBN-13
9780132669153
Category
Public relations
Language
English
Published
2012
Authors
Glen M. Broom, Bey-Ling Sha

Description

"This is a textbook for courses in Introductory public relations. It offers students the golden standard in public relations, providing the most up-to-date reference in the market. It is divided into 4 parts -- Each part builds on the previous giving students a strong base of knowledge for their subsequent courses."--

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