The Truth About Creating Brands People Love
- ISBN-10
- 0132701189
- ISBN-13
- 9780132701181
- Category
- Business & Economics
- Pages
- 224
- Language
- English
- Published
- 2008-10-10
- Publisher
- FT Press
- Authors
- Donna D. Heckler, Brian D. Till
Description
Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
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