The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851. Introduction to Business covers the scope and sequence of most introductory business courses.
The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
This second edition adds material on Tableau, a very useful software for business analytics. This supplements the tools from Excel covered in the first edition, to include Data Analysis Toolpak and SOLVER.
Introduction to Business: The Economy and You
The most comprehensive introductory high school business book on the market!
The text delivers succinct coverage of core business law topics, emphasizes the business applications of chapter concepts, and includes summarized cases to illustrate the point of law.
This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education.
UNDERSTANDING BUSINESS: The Core
Levi Strauss & Company experienced a revenue stall in 1996, following a doubling of revenue within the previous decade. Several new product lines had been introduced that were very successful. But by 2000, revenue abruptly dropped 35 ...