Customer Service: A Practical Approach

Customer Service: A Practical Approach
ISBN-10
0132974347
ISBN-13
9780132974349
Series
Customer Service
Category
Customer services
Pages
175
Language
English
Published
2013
Publisher
Pearson Educacion
Author
Elaine K. Harris

Description

The market-leader, Customer Service: A Practical Approach, Sixth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it covers a wide range of knowledge and skills and offers an extensive collection of activities to enliven and invigorate any lecture. This edition features a revised chapter on technology, new Ethics in Action exercises and coverage of the latest trends in the customer service field. Focusing on problem solving, communication strategies and technology, this classic text pinpoints the skills needed to improve and sustain customer satisfaction and business relationships. For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles

Other editions

Similar books