Exploring Corporate Strategy: Text and Cases
- ISBN-10
- 013297441X
- ISBN-13
- 9780132974417
- Series
- Exploring Corporate Strategy
- Category
- Business & Economics
- Pages
- 733
- Language
- English
- Published
- 1993
- Authors
- Kevan Scholes, Gerry Johnson
Description
The text of Exploring Corporate Strategy is supplemented by a selection of case studies from International and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. The text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text should help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.
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