Social Media and Public Relations: Eight New Practices for the PR Professional
- ISBN-10
- 0132983214
- ISBN-13
- 9780132983211
- Series
- Social Media and Public Relations
- Category
- Business & Economics
- Pages
- 166
- Language
- English
- Published
- 2012
- Publisher
- Pearson Education
- Author
- Deirdre Breakenridge
Description
"This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships... marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions... reflect social media realities throughout your policies and governance... generate greater internal collaboration, eliminating silos once and for all... listen to consumers’ conversations, and apply what you’re learning... build communications crisis plans you can implement at a moment’s notice... develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”... take the lead on identifying and applying metrics... and much more." --Publisher description.
Get the book
Other editions
-
- 2015-11-19
- 224 pages
- Ebook
- Routledge
-
- 2015-11-19
- 234 pages
- Ebook
- Routledge
-
- 2012-04-17
- 176 pages
- Ebook
- FT Press
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