Selling Today

Selling Today
ISBN-10
0132998181
ISBN-13
9780132998185
Series
Selling Today
Category
Business & Economics
Pages
544
Language
English
Published
2011-11-21
Publisher
Pearson Higher Ed
Authors
Barry L. Reece, Gerald L. Manning, Michael Ahearne

Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Ex> Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

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