Marketing with Access Code: An Introduction
- ISBN-10
- 0133033104
- ISBN-13
- 9780133033106
- Category
- Business & Economics
- Pages
- 506
- Language
- English
- Published
- 2012-05-01
- Publisher
- Prentice Hall
- Authors
- Gary Armstrong, Philip Kotler
Description
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
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