This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Capturing the flavor and breadth of the industry, Introduction to Hospitality Management, Fourth Edition, explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation. Devoting six chapters to management, the text focuses on hospitality and management and uses first-person accounts, corporate profiles and industry morsels to foster a student’s appreciation for the field. Throughout, author John R. Walker invites students to share this industry’s unique enthusiasm and passion. The text is organized into five sections: the hospitality industry and tourism; lodging; restaurants, managed services, and beverages; recreation, theme parks, clubs, and gaming entertainment; and assemblies and event management. Each section includes insight from industry professionals, contains up-to-date information on career opportunities, and includes many examples illuminating current industry trends and realities. Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization
"Tomorrow's managers are off to a strong start with this fully updated and streamlined edition.
Prepare students to succeed in hospitality management. Capturing the breadth of the world's largest and fastest growing business, this edition gives an in-depth overview of both hospitality and management.
Personalize learning with MyHospitalityLab MyHospitalityLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
This text provides a comprehensive world tour of the hospitality industry and its numerous related fields. Emphasized throughout is the application of general principles of marketing, human resources, and management.
"This new eighth edition of Introduction to Hospitality focuses on hospitality operations and has been written in response to professors and students who wanted a broader view of the world's largest industry.
Check with the seller prior to purchase. --This is a student supplement associated with: Introduction to Hospitality Management, 4/e John R. Walker Josielyn T. Walker ISBN: 0132959941
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either ...
Introduction To Hospitality Management
Introduction to Hospitality Management
In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business.