The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World
- ISBN-10
- 0133092089
- ISBN-13
- 9780133092080
- Category
- Business & Economics
- Pages
- 294
- Language
- English
- Published
- 2013
- Publisher
- Pearson Education
- Authors
- Al Lieberman, Patricia Esgate
Description
This book covers film, cable, broadcast, music, sports, publishing, social media, gaming and more.
Get the book
Other editions
-
- 2013-07-02
- 384 pages
- Ebook
- FT Press
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