Principles of Marketing, Ninth Canadian Edition,
- ISBN-10
- 0133098702
- ISBN-13
- 9780133098709
- Category
- Business & Economics
- Pages
- 791
- Language
- English
- Published
- 2013-02-01
- Publisher
- Pearson Education Canada
- Authors
- Gary Armstrong, Philip Kotler, Peggy H. Cunningham
Description
Quality without Question Principles of Marketing has been recognized as the gold standard of Marketing texts due to it’s accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships. Note: MyMarketingLab is not included with the purchase of this product.
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