The Practice of Public Relations
- ISBN-10
- 0133117103
- ISBN-13
- 9780133117103
- Series
- The Practice of Public Relations
- Category
- Business & Economics
- Pages
- 470
- Language
- English
- Published
- 2013-09-03
- Publisher
- Pearson Higher Ed
- Author
- Fraser P. Seitel
Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics.
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