Entrepreneurship and Small Business Management
- ISBN-10
- 0133117278
- ISBN-13
- 9780133117271
- Series
- Entrepreneurship and Small Business Management
- Category
- Business & Economics
- Pages
- 736
- Language
- English
- Published
- 2012-04-10
- Publisher
- Pearson Higher Ed
- Authors
- Steve Mariotti, Caroline Glackin
Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
Get the book
Other editions
-
- 2000
- 448 pages
- Paperback
- Glencoe/McGraw-Hill School Pub
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