Strategic Management and Competitive Advantage: Concepts and Cases

Strategic Management and Competitive Advantage: Concepts and Cases
ISBN-10
0133127400
ISBN-13
9780133127409
Series
Strategic Management and Competitive Advantage
Category
Business planning
Language
English
Published
2015
Publisher
Prentice Hall
Authors
Jay B. Barney, William S. Hesterly

Description

Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.

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