Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Description

Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! • Prioritize—because you can’t measure, listen to, and analyze everything • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors • Measure real social media ROI: sales, leads, and customer satisfaction • Track the performance of all paid, earned, and owned social media channels • Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR • Start optimizing web and social content in real time • Implement advanced tools, processes, and algorithms for accurately measuring influence • Integrate paid and social data to drive more value from both • Make the most of surveys, focus groups, and offline research synergies • Focus new marketing and social media investments where they’ll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Digital Marketing Analytics: Making Sense of Consumer Data in a...

  • 2018-04-23
  • 99998 pages
  • Ebook
  • Que Publishing
• 

  Digital Marketing Analytics: Making Sense of Consumer Data in a...

  • 2013
  • 383 pages
  • Paperback
  • Pearson Education

Similar books

• 

  Digital Marketing Analytics: In Theory And In Practice

  By Kevin Hartman

  This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more.

• 

  Digital Marketing Analytics: In Theory And In Practice (Black & White Print Version)

  By Kevin Hartman

  This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more.

• 

  Digital Analytics for Marketing

  By Marshall Sponder, Gohar F. Khan

  This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy.

• 

  Marketing Analytics: Essential Tools for Data-Driven Decisions

  By Paul W. Farris, Rajkumar Venkatesan, Ronald T. Wilcox

  Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

• 

  Digital Analytics 101: Your Shortcut to Marketing Analytics

  By April E. Wilson

  This book has a strong emphasis on marketing analytics, plus a range of exercises, handouts, screenshots, and case studies.

• 

  Marketing Analytics: Data-Driven Techniques with Microsoft Excel

  By Wayne L. Winston

  Excel is that tool. Every example in this book features step-by-step instructions, a downloadable Excel file containing data and solutions, and plenty of screenshots. To sharpen your marketing analytics, you just need this guide and Excel.

• 

  Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

  By Ashok Charan

  The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered.

• 

  Data-First Marketing: How To Compete and Win In the Age of Analytics

  By Janet Driscoll Miller, Julia Lim

  I strongly recommend this book to any CEO trying to build a highly driven marketing approach to their strategy." —John Hassoun, VT Group CEO "Data-First Marketing is like personal training for you and your marketing team.

• 

  Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

  By Mike Grigsby

  Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

• 

  Advanced Digital Marketing Strategies in a Data-Driven Era

  By Saura, Jose Ramon

  Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media ...