International Marketing Strategy

International Marketing Strategy
ISBN-10
0133178927
ISBN-13
9780133178920
Series
International Marketing Strategy
Category
Export marketing
Pages
554
Language
English
Published
1991
Author
Frank Bradley

Description

International marketing strategies are examined, from an analysis of political, social, business and competitive environments, to the the development of strategies to enter international markets. The author assesses how to select international markets, customers and how to develop products. He explains how to develop marketing programmes for businesses in consumer products, industrial products and service industries. The book incorporates teaching and learning aids, case studies, end-of-chapter discussion questions and references.

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