Essentials of Services Marketing
- ISBN-10
- 0133358976
- ISBN-13
- 9780133358971
- Category
- Business & Economics
- Pages
- 720
- Language
- English
- Published
- 2012-08-31
- Publisher
- FT Press
- Author
- Jochen Wirtz
Description
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor’s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.
Get the book
Other editions
-
- 2001
- 569 pages
- Paperback
- South-Western Pub
Similar books
-
Services Marketing: People, Technology, Strategy
By Christopher Lovelock, Jochen WirtzThe marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
-
Essentials of Services Marketing
Essentials of Services Marketing
-
Services Marketing Essentials You Always Wanted to Know
By Vibrant Publishers, Vishal DesaiThe book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i.
-
EBK: Services Marketing
By Alan Wilson, Valarie Zeithaml, Mary Jo Bitner25 T.L. Keiningham, B. Cooil, L. Akjoy, T.W. Andreassen and J. Weiner, 'The value of different customer satisfaction and ... 48–51; S. Wilson-Pessano, 'Defining professional competence: the critical incident technique 40 years later', ...
-
Essentials of Marketing Research: Putting Research Into Practice
By Kenneth E. Clow, Karen E. JamesAs a result, a newer, trimmer version of the marketing research report is being used by many companies. This executive-ready report is based on four principles: conciseness, adaptability, readability, and balance.2 Smartphones and email ...
-
Interactive Services Marketing
By Joby John, Raymond P. Fisk, Stephen J. Grove"Interactive Services Marketing" covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions...
-
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
By Mike Schultz, John E. Doerr, Lee FrederiksenThis is the one book that won't collect dust on my shelf." —Kevin McMurdo, Chief Marketing Officer, Perkins Coie "Professional Services Marketing is the first book to directly address the challenges of the professional services marketer.
-
Services Marketing: Concepts, Strategies, & Cases
By John Bateson, K. HoffmanUsing a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products.
-
Services Marketing: People, Technology, Strategy Eighth Edition
By Christopher Lovelock, Jochen WirtzО LO11 Understand what factors cause customers to switch to a competitor and how to reduce such switching. ... Analyze Customer Defections and Monitor Declining Accounts A first step is to understand the reasons for customer switching.
-
Essentials of Marketing
By Edmund Jerome McCarthy, William D. PerreaultEssentials of Marketing