E-Commerce 2015
- ISBN-10
- 0133544192
- ISBN-13
- 9780133544190
- Category
- Business & Economics
- Pages
- 913
- Language
- English
- Published
- 2014-12-02
- Publisher
- Pearson
- Authors
- Kenneth C. Laudon, Carol Guercio Traver
Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience—for both instructors and students. Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce. Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
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