E-Commerce Essentials

E-Commerce Essentials
ISBN-10
0133544982
ISBN-13
9780133544985
Category
Commerce
Pages
448
Language
English
Published
2013-10-01
Publisher
Prentice Hall
Authors
Kenneth C. Laudon, Carol Guercio Traver

Description

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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