Essentials of E-Commerce
- ISBN-10
- 013354513X
- ISBN-13
- 9780133545135
- Category
- Business & Economics
- Pages
- 500
- Language
- English
- Published
- 2014-06-27
- Publisher
- Pearson Higher Ed
- Authors
- Kenneth C. Laudon, Carol Guercio Traver
Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
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