Advertising and IMC: Principles and Practice, Student Value Edition
- ISBN-10
- 0133547906
- ISBN-13
- 9780133547900
- Series
- Advertising and IMC
- Category
- Advertising
- Pages
- 672
- Language
- English
- Published
- 2014-01-07
- Publisher
- Prentice Hall
- Authors
- William D. Wells, Sandra Moriarty, Nancy Mitchell
Description
For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience—for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Get the book
Other editions
-
- 2014-04-17
- 688 pages
- Paperback
- Pearson College Division
-
- 2014-04-15
- 688 pages
- Paperback
- Pearson College Division
Similar books
-
Advertising and IMC: Principles and Practice
By William D. Wells, Sandra Moriarty, Nancy MitchellRevised edition of Advertising & IMC, [2015]
-
Principles of Advertising & IMC
By Tom DuncanBased on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the ...
-
Advertising & IMC.
By William D. Wells, Sandra Moriarty, Nancy MitchellFor courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.
-
Advertising & IMC: Principles & Practice
By William D. Wells, Nancy Mitchell, Sandra Ernst MoriartyThe Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
-
Advertising and IMC: Principles and Practice
By William Wells, Nancy Mitchell, Sandra Ernst MoriartyThe ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
-
Advertising & Imc: Principles and Practice
By Sandra MoriartyAdvertising & IMC: Principles and Practice By Sandra Moriarty
-
Advertising: Principles and Practice
By William D. Wells, Sandra Moriarty, Nancy D. MitchellThe 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved.
-
Advertising Principles & Practices: Global Edition
By William Wells, Sandra Moriarty, Nancy MitchellThe ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
-
Integrated Marketing Communication: Advertising and Promotion in a Digital World
By Jerome M. JuskaUpdated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business ...
-
Advertising and IMC: Principles and Practice, Student Value Edition Plus Mylab Marketing with Pearson EText -- Access Card Package
By William D. Wells, Sandra Moriarty, Nancy MitchellNOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.