Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
- ISBN-10
- 0133552586
- ISBN-13
- 9780133552584
- Category
- Consumer profiling
- Language
- English
- Published
- 2014
- Authors
- Rajkumar Venkatesan, Rajkumar Venkatesan. Paul Farris. Ronald T. Wilcox
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Other editions
-
- 2014
- 300 pages
- Paperback
- Pearson Education
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