An in-depth look at how today's businesses use information technologies. Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business professional. Laudon and Laudon continue to emphasize how business objectives shape the application of new information systems and technologies.
Essentials of MIS, Student Value Edition Plus Myitlab with Pearson Etext -- Access Card Package
MIS Essentials, Student Value Edition
This brief text shows readers how businesses use--and need--information systems to accomplish their goals, objectives, and competitive strategy.
Pitkow , James , Hinrich Schutze , Todd Cass , Rob Cooley , Don Turnbull , Andy Edmonds , Eytan Adar y Thomas Breuel . “ Personalized Search ” , Communications of the ACM ... Badler , Norman I. , Martha S. Palmer y Rama Bindiganavale .
The 11th edition reflects key technological advancements and their impact on business strategy, including artificial intelligence, machine learning, and cloud-based services.
The ninth edition focuses on currency and cutting-edge topics.
Authored by Earl H. McKinney, Jr. and David M. Kroenke, the book shows exactly how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy.
Directed primarily toward undergraduate CIS/MIS college/university majors, this text also provides practical content to current and aspiring industry professionals.
The text consists of the five SAP-focused chapters from McKinney and Kroenke’s Processes, Systems, and Information: An Introduction to MIS.
In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application.