Tmall, the Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together
- ISBN-10
- 0133758222
- ISBN-13
- 9780133758221
- Category
- Relationship marketing
- Language
- English
- Published
- 2013
- Author
- Chuck Munson
Description
Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.
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