ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. NOTE: Make sure to use the dashes shown on the Access Card Code when entering the code. Student can use the URL and phone number below to help answer their questions: http: //247pearsoned.custhelp.com/app/home 800-677-6337 0133862097 / 9780133862096 MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing, 16/e Package consists of: 0133840638 / 9780133840636 MyMarketingLab with Pearson eText -- Component Access Card (1 semester access) 11/e 0133862100 / 9780133862102 MyMarketingLab -- Pearson eText 2.0 Preview - for Principles of Marketing, 16/e 0133862410 / 9780133862416 MyMarketingLab without Pearson eText -- Instant Access -- for Principles of Marketing, 16/e
Personalize learning with MyLab Marketing MyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, ...
Principles of Marketing, Student Value Edition Plus Mymarketinglab with Pearson Etext -- Access Card Package
2014 MyMarketingLab with Pearson EText -- Access Card -- for Principles of Marketing
Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
This package contains the following components: -0132167190: Principles of Marketing, Student Value Edition -0132167360: MyMarketingLab with Pearson eText -- Access Card -- for Principles of Marketing
Marketing an Introduction: Mymarketinglab Student Access Code
Annie thinks he should take the Metro but Duncan dislikes being underground and is worried about getting lost. He is also concerned that the train may actually cost more and that his firm will be reluctant to pay for it.
Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.