Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques
ISBN-10
0134010426
ISBN-13
9780134010427
Series
Public Relations Writing and Media Techniques
Category
Performing Arts
Pages
385
Language
English
Published
2016-02-22
Publisher
Pearson
Authors
Bryan H. Reber, Dennis L. Wilcox

Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

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