The Definitive Guide to Social Crm: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits

The Definitive Guide to Social Crm: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits
ISBN-10
0134133900
ISBN-13
9780134133904
Category
Business & Economics
Pages
254
Language
English
Published
2015
Publisher
Pearson Education
Author
Barton J. Goldenberg

Description

This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond

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