Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Strategic Management: A Competitive Advantage Approach, Concepts and Cases
ISBN-10
0134153871
ISBN-13
9780134153872
Series
Strategic Management
Category
Business & Economics
Pages
688
Language
English
Published
2016-02-08
Publisher
Pearson
Authors
Fred R. David, Forest R. David

Description

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. Also Available with MyManagementLab ® This title is also available with MyManagementLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for: 0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package Package consists of: 0134153790 / 9780134153797 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts and Cases 0134167848 / 9780134167848 Strategic Management: A Competitive Advantage Approach, Concepts and Cases

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