Strategic Management: A Competitive Advantage Approach, Concepts

Strategic Management: A Competitive Advantage Approach, Concepts
ISBN-10
0134182154
ISBN-13
9780134182155
Series
Strategic Management
Category
Business & Economics
Pages
402
Language
English
Published
2015-02-19
Publisher
Prentice Hall
Author
Fred R. David

Description

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.

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