How to Make Your Advertising Make Money
- ISBN-10
- 0134236084
- ISBN-13
- 9780134236087
- Category
- Business & Economics
- Pages
- 383
- Language
- English
- Published
- 1983
- Publisher
- Simon & Schuster
- Author
- John Caples
Description
Supplies advice on the development of a successful advertising campaign and recommends techniques for writing newspaper, magazine, television, and radio advertising copy
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