Planning, implementing, and evaluating health promotion programs: a primer
- ISBN-10
- 0134394119
- ISBN-13
- 9780134394114
- Series
- Planning, Implementing, and Evaluating Health Promotion Programs
- Pages
- 497
- Language
- English
- Published
- 2016
- Author
- James F. McKenzie
Description
This book provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. [ed.].
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Other editions
-
- 2009
- 464 pages
- Paperback
- -
-
- 2016-02
- 496 pages
- Paperback
- Benjamin Cummings
-
- 2013
- - pages
- Paperback
- Benjamin Cummings
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