Advertising and IMC: Principles and Practice

Advertising and IMC: Principles and Practice
ISBN-10
0134480430
ISBN-13
9780134480435
Series
Advertising and IMC
Category
Advertising
Pages
672
Language
English
Published
2018-01-12
Authors
William D. Wells, Sandra Moriarty, Nancy Mitchell

Description

Revised edition of Advertising & IMC, [2015]

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