Strategic Management and Business Policy: Globalization, Innovation and Sustainability

Strategic Management and Business Policy: Globalization, Innovation and Sustainability
ISBN-10
0134522052
ISBN-13
9780134522050
Series
Strategic Management and Business Policy
Pages
848
Language
English
Published
2017-01-04
Publisher
Pearson
Authors
Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman

Description

For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well�-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies. Also available with Pearson MyLab(tm) Management MyLab Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab, search for: 0134618572 / 9780134618579 Strategic Management and Business Policy: Globalization, Innovation and Sustainability Plus MyManagementLab with Pearson eText -- Access Card Package, 15/e Package consists of: 0134522052 / 9780134522050 Strategic Management and Business Policy: Globalization, Innovation and Sustainability 0134527917 / 9780134527918 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management and Business Policy: Globalization, Innovation and Sustainability

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