Targeted Selling: Change Your Behavior and Get that Sale

ISBN-10: 0134567994
ISBN-13: 9780134567990
Category: Consumer behavior
Language: English
Published: 1995
Publisher: Prentice Hall Ptr
Author: Mike Godfrey

Description

When you read Targeted Selling you'll learn how to change your selling approach so that you will understand why people say and do the things they do, be able to predict certain types of reactions, be able to build much stronger customer relationships, be seen as being more relevant to your customer, be more flexible and a better sales negotiator, and understand yourself better. To put it simply, you will be a more effective salesperson, because you will be targeting your selling approach more appropriately to your customer throughout the selling process. The basis of Targeted Selling is the joining of the Social Styles Model with the Selling Process Model to describe what happens in all sales.

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