Marketing: An Introduction, Sixth Canadian Edition with B2B Case
Description
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value--creating it and capturing it--drives every good marketing strategy. KEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW MARKET: This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.
Get the book
Other editions
Similar books
-
Social Marketing MKT3SEM (Custom Edition)
By Tapp Et Al EagleThis custom title is published for La Trobe University.
-
M: Marketing
By Dhruv Grewal, Michael LevyM: Marketing
-
Contemporary Marketing
By Louis E. Boone, David L. Kurtz... David W. , 51 , 184 , 485 Crawford , C. Merle , 495 , 511 Crutchfield , Richard S. , 146 Cundiff , Edward W. ... Barnett , 102 Greyser , Stephen A. , 372 Griffin , Clare E. , 500 Grikscheit , Gary M. , 485 Gross , Charles W.
-
Grademaker
By Susan PetersonThis is an example of : selective distribution b . intensive distribution exclusive distribution d . dual distribution intermediary distribution C. e . al a . 11. Rolls Royce has a restrictive policy of only establishing one or two ...
-
How to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
By Alvin Jay Rosenstein, Daniel J. Rosenstein, Debbi SmithHow to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
-
Marketing
By Joel R. Evans, Barry Berman, William Joseph Patrick Wellington... Cambrian College Gerard Edwards , Douglas College Gus Cameron , Fanshawe College Scott Follows , Acadia University Gloria Darroch , Northern Alberta Linda Hoffman , NAIT Institute of Technology Marina Jaffey , Camosun College Susan ...
-
Study Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan
By Caroline M. Fisher, William F. Schoell, Joseph P. GuiltinanStudy Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan
-
Marketing: Contemporary Concepts and Practices
By William F. Schoell, Joseph P. GuiltinanMarketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing.
-
Marketing: Contemporary Concepts and Practices
By William F. Schoell, Joseph P. GuiltinanContemporary concepts and practices in marketing.
-
Test Bank for Marketing: Contemporary Concepts and Practices
By William F. SchoellTest Bank for Marketing: Contemporary Concepts and Practices