Strategic Brand Management: Building, Measuring, and Managing Brand Equity
- ISBN-10
- 0134892496
- ISBN-13
- 9780134892498
- Series
- Strategic Brand Management
- Category
- Brand name products
- Pages
- 600
- Language
- English
- Published
- 2020
- Authors
- Kevin Lane Keller, Vanitha Swaminathan
Get the book
Other editions
-
- 2023
- - pages
- Paperback
- -
-
- 2019-08-07
- 624 pages
- Paperback
- -
-
- 2015
- 586 pages
- Paperback
- -
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