Strategic Management and Competitive Advantage: Concepts
- ISBN-10
- 0135025133
- ISBN-13
- 9780135025130
- Series
- Strategic Management and Competitive Advantage
- Category
- Business enterprises
- Pages
- 380
- Language
- English
- Published
- 2008
- Authors
- Jay B. Barney, William S. Hesterly
Description
For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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Other editions
-
- 2019-02-20
- 392 pages
- Paperback
- -
-
- 2018-07-24
- 544 pages
- Paperback
- -
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