This classic introduction to advertising provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework--showing how the advertising function must...
Includes glossary & index
Kleppner's Advertising Procedure
Otto Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
Otto Kleppner's Advertising Procedure, Eighth Edition: Instructor's Manual with Tests. Manual
Otto Kleppner's Advertising Procedure