Kleppner's Advertising Procedure

Includes glossary & index

Kleppner's Advertising Procedure
- 2010-01-15
- 817 pages
- Paperback
- Prentice Hall
Kleppner's Advertising Procedure
- 2010-01-01
- 817 pages
- Paperback
- Prentice Hall
Kleppner's Advertising Procedure
- 2008
- - pages
- Paperback
- Prentice Hall
Kleppner's Advertising Procedure
- 2005
- 766 pages
- Paperback
- Prentice Hall

Kleppner's Advertising Procedure
By W. Ronald Lane, Thomas Russell
This classic introduction to advertising provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework--showing how the advertising function must...
Otto Kleppner's Advertising Procedure
By Glenn Verrill, Otto Kleppner, Thomas Russell
Otto Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
By W. Ronald Lane, Glenn Verrill, Otto Kleppner
Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
By Nogid
Kleppner's Advertising Procedure
Otto Kleppner's Advertising Procedure
By Otto Kleppner, Thomas Russell, Glen Verrill
Otto Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
By Thomas J. Russell, Ronald W. Lane
Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
By Lane W. Ronald
Kleppner's Advertising Procedure
Study Guide, Otto Kleppner's Advertising Procedure, Eighth Edition: Guide
By Otto Kleppner
Study Guide, Otto Kleppner's Advertising Procedure, Eighth Edition: Guide
Otto Kleppner's Advertising Procedure, Eighth Edition: Instructor's Manual with Tests. Manual
By Otto Kleppner
Otto Kleppner's Advertising Procedure, Eighth Edition: Instructor's Manual with Tests. Manual
Otto Kleppner's Advertising Procedure
By Otto Kleppner
Otto Kleppner's Advertising Procedure