Includes glossary & index
Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
Otto Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
Otto Kleppner's Advertising Procedure
The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail ...
Instructor's Manual with Video Guide, Kleppner's Advertising Procedure, 17th Edition, [by] W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
Kleppner's Advertising Procedure
Kleppner's Advertising Procedure